As entrepreneurship continues to evolve into the “american dream” the more steep the competition is becoming (especially in the digital space). Because of the increase in competition, entrepreneurs all across the world are making it their mission to stand out and market themselves in the most unique way. They are creating stunning websites, investing in beautiful packaging, and getting more creative with their logos (just to name a few). Although many of these steps are admirable and make a big difference, most of these creatives are overlooking one of the most important marketing strategies that help build a sustainable and long lasting business. What is this marketing strategy you ask? It’s quite simple actually. It’s the power of image and personal branding.

When you think about the phrase personal branding I’m sure that packaging, logos, and websites come to your mind first. Although you are not wrong, your initial thought is not entirely correct. Personal branding is marketing yourself and your career as a brand. You can have the fanciest boxes, the most memorizing website, and the most unique logo but none of that matters if you can’t truly connect with your target audience. So how do you truly connect with your audience? By speaking their language, creating a brand image that they can identify with, and positioning yourself a authoritative figure in your industry. With the right fashion stylist by your side, you can accomplish all three and create major opportunity and cash flow for your business.

If you scroll down below with me, I will show you exactly how a fashion stylist can make this happen for you and I’ll even show you how investing in this professional can positively impact the future of your business. Let’s get started!

5 Reasons Why You Should Invest In A Fashion Stylist For Your Brand or Business:

1. To help build a strong personal brand image.

   It’s important to start building your personal brand image as soon as you start getting serious about your brand. Your personal brand image is going to help you generate leads, directly and indirectly market yourself, close deals at a higher success rate, and position you as an expert when speaking to your dream client. When you hire a stylist to takeover the management of your image, you will be able to create a signature brand look (this helps with keeping you at the top of your dream clients mind), a wardrobe that markets your brand wherever you go (this generates more prospects that can easily be converted into leads later), and you will be able to create a beautiful website and social media aesthetic that positions you as a well put together and trustworthy professional.

   Bonus tip: Before hiring a stylist to help you with building out your personal brand image, I highly recommend checking to see if personal branding or visual branding is their specialty. If not, you could potentially be throwing a lot of money down the drain. Once you have verified that information, see if they offer a style consultation so you can get a feel for their personality and observe how they handle situations. Doing these simple steps prior to hiring will be a game changer for your brand and will help you find someone you enjoy working with. For more tips on how to find the right fashion stylist, check out my article “How To Find A Good Fashion Stylist.”

2. To create more cash flow.

   Cash flow is the livelihood of each and every one of our businesses. If there is no cash flow, the business cannot survive, scale, or thrive. When you add a stylist to your team not only will you be reaping visual benefits, but you will also be reaping financial benefits as well. As your stylist is creating a distinct and laser focused visual brand image, he or she will also be saving you money as you shop, teaching you how to utilize and maintain your current wardrobe, and help you bring in income by creating a look that speaks your audience’s language.

3. To stand out at events.

   As mentioned earlier, every entrepreneur has the same goal…to stand out. When you go to a networking event, conference, pitch competition, or a similar event you want your audience to instantly feel two things:

   1.) They need to feel like they should know you or need to get connected with your brand.

   2.) They need to feel drawn to you.

   When you are able to convey a message that makes your audience feel this way, then it’s easier to transition them into prospects, leads, and then loyal clients or customers. However, you need to get the message across first. Having a stylist apart of your team can definitely put you in the best position to win your audience over and create quality business contacts/partnerships while you’re attending these crowded functions.

   A great stylist will be able to create an outfit that is eye catching, professional, and true to you and your brand. If you are lucky, he or she will also be able to coach you on how to look poised and confident. This will save you some time and give you the opportunity to focus on your pitch, polish your charismatic skills, and focus on what you really want to gain from the event.

4. To enhance the quality of your photo shoot or video shoot.

   As a brand or business it is important that you carve out time and invest in a brand photo shoot. A brand photo shoot will boost your brands professionalism which will lead you to establishing trust between your brand and your brands audience. It also introduces who you are through the wardrobe choices you select and the etiquette/story you choose to convey. Before you hire the photographer or pick the location, I highly recommend that you consult with a fashion stylist. Let me explain why.

   You want to ensure that your audience is listening to everything that you have to say through these images. A terrible outfit, color choice, or poorly directed shoot could lead to the message going over the intended audiences head. You might actually have a great product or something influential to say but your audience won’t be able to receive the message well if the smallest detail is out of place.

   Instead they will focus on how you could’ve made better wardrobe choices or how you could’ve created a better concept for the shoot, when they should be focused on how your offer could enhance their life. This is why I highly recommended that you consult with a stylist before proceeding with your photo shoot. The result of doing so would be a clear and concise message, look(s) that accurately represent you and your brand, a style and photo shoot concept that immediately resonates with your target audience, and no visual flaws that would distract the viewer from your intended message.

   5. To help you create and maintain an image that markets your business 24/7.

   To put it simply, you never know when or where you might see your next client or your next business opportunity. Many entrepreneurs make the mistake of not grooming themselves or maintaining their image on a consistent basis. As you can imagine this puts them at a disadvantage. In short, don’t let that be you! At any moment you and your outfit need to be ready for whatever the life of entrepreneurship may throw at you. When you are prepared and look the part, you are more comfortable having an impromptu conversation with an inquisitive prospect, you are more likely to attend that networking event you just found out about today, and you are even more likely to go pitch yourself to a potential customer or another business while the thought is fresh on your mind. If putting together looks are not your strong suit, consider meeting with a fashion stylist monthly or quarterly so that he or she can plan out looks that are suitable for your all aspects of your entrepreneurial lifestyle.

The time to invest is now…

People are launching new businesses everyday and this means that the market is getting saturated at a very rapid pace. So if you’ve been thinking about ways to level up your marketing or stand out in your industry, then hiring a fashion stylist might be the power move you need to take your brand/business to the next level. Luckily for you, Styled by Breyana specializes in creating professional wardrobe and brand images for entrepreneurs and career professionals. Start making power moves today by scheduling a consultation with us here.